What's new in Loza CRM
History of platform development: new features, improvements, security and infrastructure.
API Update
New API integrations update. Connection in less than 2 minutes. Webhook, Postback, ready-made templates, unique ID protection, multiple keys for different tasks.
Fastest data processing
Loza CRM uses multiple types of data processing: several directions work together without interfering. Fast processing, high security, #1 reliability.
Deep data analytics
Deep data analytics has been redesigned. Clients, geo, finance, campaigns, offers and funnels — full control in real time.
New rotation system
Redesigned rotation system between campaigns. Automatically redirect leads by triggers: cap, geo, pause, duplicates, auto, off-hours.
Two-factor authentication and new security module
Complete redesign of the authorization system: 2FA via Telegram, FIDO2 hardware keys, session log and IP geoblocking.
Database migration: PostgreSQL 16 + partitioning
Migration to PostgreSQL 16 with horizontal table partitioning. Query speed increased up to 4× on large accounts.
Smart analytics: ROI forecasting and auto-segmentation of leads
New analytics block with ML model for ROI forecasting, auto-segmentation of leads by behavior and visual funnel constructor.
Mobile interface redesign and Telegram Mini App
Complete redesign of the mobile Dashboard version with gesture support, dark theme and native Telegram Mini App.
API v3: GraphQL, real-time webhooks and new endpoints
Release of API version 3 with GraphQL support, Server-Sent Events for webhooks and 40+ new endpoints.
Server optimization: –60% response time at peak load
Migration to Cloudflare Edge infrastructure, Redis cache optimization and refactoring of 200+ hot SQL queries.
Loza CRM 2.0 launch: new design, caps, rotations and team roles
Global 2.0 release: complete interface redesign, caps and rotations system, extended team role management.